Starting a photo booth business? Great! Now comes the tricky part – getting bookings. Even if you offer a superior product, that won’t matter if potential clients don’t know about you. With competition comes extra effort to rise above the noise and stand out. But with some smart marketing strategies in your arsenal to promote your photo booth rentals, you can dominate your local market, book more events, and grow your business.
Here are seven proven marketing ideas that will help you get your photo booths in front of local clients and booked more frequently.
Local Marketing is Key
Unlike other businesses that sell online or ship products worldwide, your photo booth company thrives by being the go-to provider in your local area. That means focusing your marketing efforts to promote your booths and build awareness among nearby event planners and companies hosting parties, weddings, and corporate gatherings.
Get Found on Google
Today 90% of people use Google to find nearby businesses. So, getting discovered in local search results is crucial. Optimize your Google My Business listing with a complete profile, photos, and respond to reviews. This makes you stand out prominently in Google Maps and Search.
Claim and update listings on other directories people use like Yelp and YellowPages as well. Validating and filling out as many profiles as possible improves local visibility.
Build an Informative Website
Your website acts as an always-open sales brochure. Help site visitors learn about your photo booth rental packages and offerings through compelling copy, informative content, images, explainer videos, FAQs, and testimonials. This establishes expertise and trust.
Also be sure your website loads quickly, displays well on mobile, integrates online booking with a calendar, and makes it very easy for visitors to contact you. Remove any friction by stopping website visitors from inquiring or renting booths directly.
Network Smartly
Attending local networking events and conferences puts you directly in front of planners or wedding pros who book booths for clients. But instead of broad networking, get strategic – identify and target specific organizations, venues, wedding pros or planners who commonly plan events requiring your services. Focus on building relationships with those key decision makers and influencers.
Show Up At Local Events
Have branded giveaways, flyers, or a table to engage directly with local audiences at festivals, expos, bridal shows and other well-attended community events. Show people your iPad photo booths in action, hand out discounts, and collect lead details for follow up. This face-to-face promotion creates meaningful connections and influencers spread word-of-mouth referrals.
Run Targeted Social Media Ads
Social platforms like Facebook and Instagram now offer advanced targeting options. You can define the exact type of client you want to reach based on location, age-range, interests like “weddings” or “parties”, or lookalike audiences that resemble your existing customers.
Then display ads tailored to that target demographic. For example, showcase your photo booths for wedding receptions to nearby engaged people. Social ads build specialized awareness among your best customer profiles.
Send Email Campaigns
Collect email addresses from past or potential customers whenever possible. Send occasional promotional newsletters or special offers to spark repeat bookings or try-outs from prospects. But avoid spamming – only send valuable content readers want.
Offer Referral Rewards
Encourage existing happy customers to spread the word about your booths in their networks by offering a discount or free photo print package. This incentivizes promoters who organically mention your brand as referrals in conversations. Any new bookings stemming from referrals means your marketing gets done for you.
Rising above other photo booth companies relies on implementing multiple marketing channels simultaneously. Try these proven tactics and you will be able to take your photo booth rental business to the next level of success.